Scott Co. realtor warns of AI targeting on social media

Source Domain: www.wkyt.com

Scott County realtor Nicole Maxwell’s Facebook pages were wrongfully flagged by Facebook’s AI system, leading to the shutdown of her business for several weeks.
Maxwell uses Facebook as a platform to showcase properties and connect with clients, losing a significant number of daily views after the AI error.
The AI flagged her account falsely, citing violations concerning child sexual exploitation, abuse, and nudity, which Maxwell feared was misuse or hacking.
Dr. Lisa Blue from Eastern Kentucky University highlighted that AI systems used by social media companies like Meta lack common sense, context, and nuance, making them prone to errors.
Blue believes more robust algorithms are needed to properly review flagged accounts, as it can take days or weeks for human intervention, if it happens at all.
Maxwell had to file an appeal and wait weeks for a response to regain access to her platform, which is crucial since over half of her clients come from social media.
Blue recommends keeping appeals concise, documenting all actions, and maintaining a professional tone when filing disputes with social media companies.
WKYT reached out to Meta for clarification on their AI policy but is still awaiting a response.

You may have missed